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2011 Volvo S60 - Meaning of naughty lost in translation???
#1 Posted: Wednesday, June 30, 2010 5:23:11 PM
Rank: Licensed Driver


Joined: 1/27/2010
Posts: 23
I read your blog post about the new Volvo S60. Sounds like a really great car, but I was curious about what was so naughty about it like you mentioned. I checked out Volvo's site and still didn't get it. Seems like they are trying to be hip, but maybe the message is lost in translation from Swedish to English? confused

Anyone else have an opinion?
#2 Posted: Thursday, July 01, 2010 1:11:43 PM
Rank: Professional Driver



Joined: 1/24/2010
Posts: 131
that IS weird.... I'm almost ashamed to admit though, I do like the car! A friend has an older S60 and it is very nice.... this one is sportier looking too!
#3 Posted: Tuesday, July 06, 2010 4:19:35 PM
Rank: Licensed Driver



Joined: 2/4/2010
Posts: 18
I don't get it either..something was definitely lost in translation here. I do like the vehicle, the marketing just needs to be re-examined.
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